Zach King’s Impactful Collaboration with CAPEX.com is Breaking Barriers

OCTAVIAN PĂTRAȘCU
3 min readJun 18, 2024

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The way we market our companies today has changed drastically. Consumers are relying increasingly on influencers and brand ambassadors when making online purchasing decisions.

Customers want to connect with their purchases on a personal level, and by following influencers, they can leverage their experience and product reviews before investing their money.

I realized the need to boost awareness around my brand CAPEX.com. There’s no doubt that social media is everything these days, and I wanted to increase our online awareness with a series of steps, including the sponsorships of a big team like Juventus. Therefore, collaborating with a big name in social media like Zach King was a no-brainer.

Male influencer recording a marketing video
Source: https://www.canva.com/photos/MAEURUSQ_cU-man-filming-vlog-on-camera/

Who is Zach King

Zach King rose to fame as an online personality when he started posting 6-second videos on YouTube that look like he performed magic after being edited. He began in 2008 and has gained over 28 million followers on YouTube.

He also moved onto TikTok and now has over 80 million followers. King is ranked amongst the top ten followers on TikTok. He has several accolades, including winning the Hewlett-Packard commercial contest in 2010 and YouTube’s NextUp Creators contest in 2013.

His short-form videos often go viral on social media platforms, garnering millions of views in the process. Zach’s extensive creativity made him our preferred influencer to promote the CAPEX.com brand in an entertaining and captivating style.

The CAPEX.com collaboration

As the founder of CAPEX.com and soon-to-be CEO of NAGA, I wish to make trading accessible to everyone and empower individuals to seize opportunities when they arise in the financial markets — anytime, anywhere.

Zach King has previously collaborated with CAPEX.com, and this new project is aimed at traders and investors worldwide. The #SliceOfTheMarket collaboration is our second campaign together, and we wanted to showcase the ease of accessing the markets on the go through our app in a fun and engaging way.

Asian woman sitting on a couch with a camera recording her promoting a product
Source: https://www.canva.com/photos/MAFlPbi-fcU-young-asian-online-seller-doing-product-review-via-video-streaming-live-to-social-media-at-home-/

Why do we prefer brand ambassadors?

Brand ambassadors, also called influencers, represent and advertise a company’s brands and offers online. Their main objective is to make the brand appealing to potential customers on social media platforms. TikTok, Facebook, Instagram, YouTube, and blogs are the leading social media platforms used by influencers.

Consumers’ buying psychology has evolved, especially regarding online purchases. With the global economy recovering after the Covid-19 pandemic, traders and investors are cautious about who they want to invest their money with. Reviewing a brand’s offerings and performance before committing is critical to customers these days.

We prefer brand ambassadors because they significantly boost brand awareness and trustworthiness. By engaging and entertaining their followers, they create a ‘like, know, and trust’ factor, crucial for marketing any product or brand online. Their established presence and authentic content resonate well with audiences, making them more likely to trust and purchase the recommended products. Brand ambassadors are invaluable in enhancing a brand’s visibility and credibility in the online marketplace.

An influencer pasting creatives on a wall
Source: https://www.canva.com/photos/search/influencer/

What are the benefits of partnering brand ambassadors?

We can use brand ambassadors to promote upcoming events, new product launches, or awareness of an existing product. They portray a company in a positive light, which helps to boost sales growth.

Other benefits I foresee when partnering with influencers to market our brands are that we can do multiple campaigns, as our existing customers will be interested in the offer, and in that way, establish long-term trust in our brand.

My team and I are enthusiastic about our collaboration with Zach King. We believe the campaign will not only generate more revenue but further establish CAPEX.com as a trusted brand and preferred trading platform for anyone pursuing an interest in the financial markets.

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OCTAVIAN PĂTRAȘCU
OCTAVIAN PĂTRAȘCU

Written by OCTAVIAN PĂTRAȘCU

Angel investor. Real Estate. Fintech

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